http://www.krasanova.com krasanova.com Fri, 17 May 2013 06:19:05 +0000 http://www.krasanova.com en http://www.krasanova.com/Scottish-Enterprise http://www.krasanova.com/following/krasanova.com/Scottish-Enterprise Fri, 17 May 2013 06:19:05 +0000 krasanova.com 5428370 Scottish Enterprise encourages small businesses to apply for grants. I was working on the art direction ideas for the word YES. <img src="http://payload156.cargocollective.com/1/1/49894/5428370/yes international.jpg" width="670" height="258" width_o="1530" height_o="591" src_o="http://payload156.cargocollective.com/1/1/49894/5428370/yes international_o.jpg" data-mid="29227932" border="0" align="left"/> <img src="http://payload156.cargocollective.com/1/1/49894/5428370/yes new.jpg" width="670" height="253" width_o="1565" height_o="591" src_o="http://payload156.cargocollective.com/1/1/49894/5428370/yes new_o.jpg" data-mid="29227937" border="0" align="left"/> <img src="http://payload156.cargocollective.com/1/1/49894/5428370/YES SUSTAINABLE.jpg" width="670" height="258" width_o="1530" height_o="591" src_o="http://payload156.cargocollective.com/1/1/49894/5428370/YES SUSTAINABLE_o.jpg" data-mid="29227938" border="0" align="left"/> <img src="http://payload156.cargocollective.com/1/1/49894/5428370/yes growth.jpg" width="670" height="426" width_o="1560" height_o="994" src_o="http://payload156.cargocollective.com/1/1/49894/5428370/yes growth_o.jpg" data-mid="29227930" border="0" align="left"/> Scottish Enterprise encourages small businesses to apply for grants. I was working on the art direction ideas for the word YES. http://www.krasanova.com/The-Virgin-Media-Pioneers http://www.krasanova.com/following/krasanova.com/The-Virgin-Media-Pioneers Wed, 24 Apr 2013 08:58:10 +0000 krasanova.com 5475633 I had to produce an illustration for the event called "Impatience is the Virtue" - the Virgin Media Pioneers Replace Fear of the Unknown with the Curiosity. <img src="http://payload158.cargocollective.com/1/1/49894/5475633/virginmedia.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload158.cargocollective.com/1/1/49894/5475633/virginmedia_o.jpg" data-mid="29483936" border="0" align="left"/> I had to produce an illustration for the event called "Impatience is the Virtue" - the Virgin Media Pioneers Replace Fear of the Unknown with the Curiosity. http://www.krasanova.com/The-Museum-of-Everything http://www.krasanova.com/following/krasanova.com/The-Museum-of-Everything Wed, 24 Apr 2013 06:59:15 +0000 krasanova.com 5475068 The Museum of Everything I was working in a team on the visual ideas for the Museum of Everything • Exhibition #5 <img src="http://payload158.cargocollective.com/1/1/49894/5475068/Screen Shot 2013-03-27 at 10.38.57.png" width="670" height="392" width_o="1748" height_o="1024" src_o="http://payload158.cargocollective.com/1/1/49894/5475068/Screen Shot 2013-03-27 at 10.38.57_o.png" data-mid="29481437" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/1/49894/5475068/musevr.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload158.cargocollective.com/1/1/49894/5475068/musevr_o.jpg" data-mid="29481724" border="0" align="left"/> The Museum of Everything I was working in a team on the visual ideas for the Museum of Everything • Exhibition #5 http://www.krasanova.com/The-Zip-Van http://www.krasanova.com/following/krasanova.com/The-Zip-Van Wed, 04 Jul 2012 11:05:42 +0000 krasanova.com 1043151 zipvan.com Need a van? <img src="http://payload.cargocollective.com/1/1/49894/1043151/street-van-woman-web1.jpg" width="670" height="942" width_o="701" height_o="986" src_o="http://payload.cargocollective.com/1/1/49894/1043151/street-van-woman-web1_o.jpg" data-mid="7179252" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/1043151/fishing-vanwebweb.jpg" width="670" height="946" width_o="699" height_o="987" src_o="http://payload.cargocollective.com/1/1/49894/1043151/fishing-vanwebweb_o.jpg" data-mid="7179280" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/1043151/2w.jpg" width="603" height="837" width_o="603" height_o="837" src_o="http://payload.cargocollective.com/1/1/49894/1043151/2w_o.jpg" data-mid="7162978" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/1043151/shop3.jpg" width="670" height="464" width_o="823" height_o="571" src_o="http://payload.cargocollective.com/1/1/49894/1043151/shop3_o.jpg" data-mid="19474442" border="0" align="left"/> For Digital StreetVan could use Freecycle (http://uk.freecycle.org/) or Gumtree (http://www.gumtree.com/) websites to place their advertising. A collaboration with Henry. zipvan.com Need a van? For Digital StreetVan could use Freecycle (http://uk.freecycle.org/) or Gumtree (http://www.gumtree.com/) websites to place their... http://www.krasanova.com/Puma http://www.krasanova.com/following/krasanova.com/Puma Wed, 15 Feb 2012 10:32:55 +0000 krasanova.com 824292 Fun of Running. PROBLEM It’s not easy to get people jogging. SOLUTION Make your own routes to a fun. <img src="http://payload.cargocollective.com/1/1/49894/824292/logo-pumaw.jpg" width="385" height="298" width_o="385" height_o="298" src_o="http://payload.cargocollective.com/1/1/49894/824292/logo-pumaw_o.jpg" data-mid="14292392" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/49894/824292/fishw.jpg" width="670" height="335" width_o="1346" height_o="673" src_o="http://payload.cargocollective.com/1/1/49894/824292/fishw_o.jpg" data-mid="14292388" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/49894/824292/animalsheadw.jpg" width="670" height="366" width_o="1426" height_o="780" src_o="http://payload.cargocollective.com/1/1/49894/824292/animalsheadw_o.jpg" data-mid="14292373" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/824292/dogw.jpg" width="670" height="384" width_o="1375" height_o="789" src_o="http://payload.cargocollective.com/1/1/49894/824292/dogw_o.jpg" data-mid="14292381" border="0" align="left"/> Create your own FUN of Running using PUMA app to track you route and make it into art. Run, Create, Bet Against Others, Share, Compare. Or get an image from the PUMA Fun of Running app following the numbers, create your special Run Style. <img src="http://payload.cargocollective.com/1/1/49894/824292/choicesarroww.jpg" width="670" height="1387" width_o="785" height_o="1626" src_o="http://payload.cargocollective.com/1/1/49894/824292/choicesarroww_o.jpg" data-mid="14292855" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/824292/dogfollownumberw.jpg" width="670" height="549" width_o="678" height_o="556" src_o="http://payload.cargocollective.com/1/1/49894/824292/dogfollownumberw_o.jpg" data-mid="14293590" border="0" align="left"/> Fun of Running. PROBLEM It’s not easy to get people jogging. SOLUTION Make your own routes to a fun. Create your own FUN of Running using PUMA app to... http://www.krasanova.com/The-Economist http://www.krasanova.com/following/krasanova.com/The-Economist Wed, 15 Feb 2012 06:54:14 +0000 krasanova.com 1043145 // It's more about life than you think // The brief was to target younger readers than the magazine usually has. The concept is to show people how something not related to you can affect your life dramatically. In other words, the idea lies in the consequences. It's a telling story, a journey about economical / philosophical things and how they might affect us. <img src="http://payload.cargocollective.com/1/1/49894/1043145/1-economist-w.jpg" width="670" height="236" width_o="1191" height_o="420" src_o="http://payload.cargocollective.com/1/1/49894/1043145/1-economist-w_o.jpg" data-mid="14287281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/1043145/3-eco-postersw.jpg" width="670" height="239" width_o="1200" height_o="429" src_o="http://payload.cargocollective.com/1/1/49894/1043145/3-eco-postersw_o.jpg" data-mid="14287282" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/1043145/2-eco-postersw.jpg" width="670" height="235" width_o="1194" height_o="420" src_o="http://payload.cargocollective.com/1/1/49894/1043145/2-eco-postersw_o.jpg" data-mid="30092560" border="0" align="left"/> We did a mural / poster for our final degree show 2011 <img src="http://payload.cargocollective.com/1/1/49894/1043145/DSC_0170web.jpg" width="670" height="854" width_o="980" height_o="1250" src_o="http://payload.cargocollective.com/1/1/49894/1043145/DSC_0170web_o.jpg" data-mid="7906753" border="0" align="left"/> Which was commented on the Creative Review Blog. <img src="http://payload.cargocollective.com/1/1/49894/1043145/Screen Shot 2012-10-09 at 23.06.37.png" width="670" height="574" width_o="915" height_o="785" src_o="http://payload.cargocollective.com/1/1/49894/1043145/Screen Shot 2012-10-09 at 23.06.37_o.png" data-mid="30092096" border="0" align="left"/> A collaboration with Henry Dinkel. // It's more about life than you think // The brief was to target younger readers than the magazine usually has. The concept is to show people how something not... http://www.krasanova.com/Dylon http://www.krasanova.com/following/krasanova.com/Dylon Wed, 15 Feb 2012 06:10:43 +0000 krasanova.com 946352 Print <img src="http://payload.cargocollective.com/1/1/49894/946352/skirts.png" width="595" height="842" width_o="595" height_o="842" src_o="http://payload.cargocollective.com/1/1/49894/946352/skirts_o.png" data-mid="30067341" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/946352/shirts_11.png" width="595" height="842" width_o="595" height_o="842" src_o="http://payload.cargocollective.com/1/1/49894/946352/shirts_11_o.png" data-mid="31450359" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/946352/shirts2.png" width="595" height="842" width_o="595" height_o="842" src_o="http://payload.cargocollective.com/1/1/49894/946352/shirts2_o.png" data-mid="31450377" border="0" align="left"/> Ambient [It's going to be different idea from the prints] Thought № 1 PROBLEM People are not interested in Dylon. SOLUTION What if Dylon could make an Augmented Reality Camera-Mirror in-store? It would be placed in front of the product shelf. This mirror would automatically change the colour of the clothes that the customer's wearing. The idea is to draw immediate attention to the product and champion it as a catalyst for change. The target audience can be anyone who would be interested in the idea of "changing". Moreover the new technique of real time changing colour will be projected by media such as blogs, Twitter or / and Facebook. <img src="http://payload.cargocollective.com/1/1/49894/946352/dylon1.jpg" width="670" height="580" width_o="1618" height_o="1402" src_o="http://payload.cargocollective.com/1/1/49894/946352/dylon1_o.jpg" data-mid="5075821" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/49894/946352/dylonrefl1.jpg" width="670" height="637" width_o="1791" height_o="1705" src_o="http://payload.cargocollective.com/1/1/49894/946352/dylonrefl1_o.jpg" data-mid="5075822" border="0" align="left"/> Thought № 2 PROBLEM Changing the style of your clothes by changing just the colour can be tricky. You don't want to spend time by trying thousands of different coloured cardigans just to see which suits you best. SOLUTION Dylon will place a mirror in the changing room that can change the clothes colour, so the customer can see what combination of a given colour can work with a particular variation of garments. So for example when the style is fine but the colour is wrong, they'll soon be able to put it right; just choose the perfect colour by using menu on the mirror which will change and suggest the best combination just for you. Easy. Also you can share your look on Facebook, Twitter or just send an email / text to your friends. <img src="http://payload.cargocollective.com/1/1/49894/946352/skirt_green_o_krasanova.jpg" width="670" height="621" width_o="709" height_o="658" src_o="http://payload.cargocollective.com/1/1/49894/946352/skirt_green_o_krasanova_o.jpg" data-mid="14286307" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/49894/946352/blue_skirt_o_krasanova.jpg" width="670" height="617" width_o="709" height_o="653" src_o="http://payload.cargocollective.com/1/1/49894/946352/blue_skirt_o_krasanova_o.jpg" data-mid="14286305" border="0" align="left"/> Print Ambient [It's going to be different idea from the prints] Thought № 1 PROBLEM People are not interested in Dylon. SOLUTION What if Dylon could make an... http://www.krasanova.com/Lego-Bumper http://www.krasanova.com/following/krasanova.com/Lego-Bumper Fri, 10 Feb 2012 19:54:28 +0000 krasanova.com 760301 TV bumpers for the series Police! Camera, Action. Shorter version of the program to watch. The videos made in 3D using Lego figures. Lego. Whatever you can imagine we've seen worse. Gateway Lego Banner from Olga Krasanova on Vimeo. Helicopter Lego Banner 2 from Olga Krasanova on Vimeo. Animal Lego Banner 3 from Olga Krasanova on Vimeo. Art Director/Copywriter: Olga Krasanova, Maxwell A. Davis 3D Animation: Hymn Wong TV bumpers for the series Police! Camera, Action. Shorter version of the program to watch. The videos made in 3D using Lego figures. Lego. Whatever you can... http://www.krasanova.com/BBC-Radio-Benches http://www.krasanova.com/following/krasanova.com/BBC-Radio-Benches Fri, 10 Feb 2012 19:52:06 +0000 krasanova.com 1043140 What if radio could be placed in the plaque of park benches allowing people to sit and listen to BBC Radio. Each bench would be respond to certain BBC Radio, for example I divided them by a colour, red is BBC radio1, blue is BBC radio4 and etc.. Same idea could be used for the bus stops and any other waiting places. <img src="http://payload.cargocollective.com/1/1/49894/1043140/6-Radio4.jpg" width="670" height="791" width_o="842" height_o="995" src_o="http://payload.cargocollective.com/1/1/49894/1043140/6-Radio4_o.jpg" data-mid="7109676" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/49894/1043140/bench-plug.png" width="670" height="473" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/1/49894/1043140/bench-plug_o.png" data-mid="29806785" border="0" align="left"/> "There's a Conversation in Everything | Find Out What's in the Air!" To advertise the event: <img src="http://payload.cargocollective.com/1/1/49894/1043140/prints-radios.jpg" width="670" height="473" width_o="842" height_o="595" src_o="http://payload.cargocollective.com/1/1/49894/1043140/prints-radios_o.jpg" data-mid="20851645" border="0" align="left"/> Fullscreen A collaboration with Henry Dinkel. What if radio could be placed in the plaque of park benches allowing people to sit and listen to BBC Radio. Each bench would be respond to certain BBC Radio, for...